Dr. Harris is a researcher, author, and epic content creator. He earned a Doctorate of Business Administration in Marketing and an MBA in Marketing. Throughout his journey as a doctoral student, he maintained an impeccable 4.0 GPA and wrote a mixed methods dissertation appertaining to the influence of YouTube "Let's Play" videos on the purchasing decisions of college students.

Dr. Harris has worked as a Digital Marketing Manager and managed to help a company decrease their AdWords marketing costs by 75% while maintaining profitability. Dr. Harris also has considerable experience organically building brands from the ground up. For instance, he has also earned well over 100 million video views from his channels as an aggregate without spending a penny on marketing. His hobbies encompass organically growing brands, playing chess, playing dodgeball, blogging, writing books, creating enthralling videos, and conducting research.